Dragonwood / Parkman, Maine
One remarkable property.
One connected business.
Website, search demand, inquiry capture, reporting, event promotion, and people-first video built to serve weddings, stays, retreats, and gatherings without forcing them into one generic page.
- Industry
- Hospitality + events
- Engagement
- Strategy through execution
- Core work
- Website, ads, CRM, content + video
- Status
- Completed contract
01 / The assignment
One property. Several reasons to come.
The media had to let people experience the place before asking them to plan a trip.
We connected a faster website, separate buyer paths, search campaigns, social content, direct inquiries, reporting, and a growing film library.
02 / One property, two sales stories
The proof stays shared. The buyer paths stay separate.
Wedding couples and group-stay organizers need different information before they will act. Dragonwood gave us the operating proof for both.
Wedding venue path
Picture the full celebration.
Story, venue flow, planning confidence, campaign creative, tours, inquiries, and follow-up.
Open Wedding Venues →
Stays + retreats path
Picture the group experience.
Property layout, lodging, gathering spaces, activities, direct inquiries, and administrative routing.
Open Stays & Retreats →03 / Completed-contract proof
Measured demand. Direct inquiries. No inflated booking claims.
Google conversion actions are not presented as bookings. The website inquiry count excludes test and internal records, and social reporting keeps its original launch-week window.
04 / People-first video
Four films. Four jobs.
Meet the people. Learn the history. Move through the property. Picture the experience.
01 / Humanize
Meet the people behind the place.
02 / History
Give the landscape a backstory.
03 / Features
Let guests move through it.
04 / Experience
Let lived experience carry the message.
05 / The connected build
One strategy. Every touchpoint.
Creative, demand, response, and reporting worked from the same plan.
Website
Responsive pages, distinct journeys, analytics, and conversion tracking.
Demand
Google Search tied to relevant pages and direct inquiry capture.
Media
People, place, property, events, email, and campaign assets.
Dashboard
One branded view of leads, reach, approvals, and performance.
06 / Branded business tools
The same point of view everywhere.
Click any image to inspect it full screen.
The result
The final product was not a website, an ad account, or a batch of content. It was one connected way for Dragonwood to be discovered, understood, trusted, and contacted.